Student Consulting:

Week 7 - Marketing and Selling for Consultants

About The Consulting Course

The Consulting Course serves as a structured roadmap for student consultants as they progress through every stage of the UPBI consulting process. Across 13 weeks, this resource hub provides weekly modules that blend theory, real-world practice, and client engagement strategies. Each week builds on the last—helping students understand entrepreneurship, develop business models, refine operations, and strengthen their client relationships.

These interactive sections include downloadable materials, presentations, and videos designed to guide you step by step through business planning, financial modeling, marketing strategy, and mentoring fundamentals.

Explore each week’s page to access tailored resources, learn core consulting principles, and apply them directly to your client projects.

Essential Consulting Resources

Guerrilla Marketing Short Article

A quick overview of unconventional marketing techniques designed to maximize impact with minimal resources.

Market and Marketing for Consulting Class

Covers practical marketing frameworks used in consulting engagements.

Guerrilla Marketing: Some General Categories and Forms

Explore different types of guerrilla marketing strategies and how they can be applied.

Selling Model for a
Client

Learn how to design customized selling frameworks that align client offerings with target market needs

Guerrilla Viral Buzz
Marketing

Discover creative, low-cost marketing tactics that generate high visibility and audience engagement.

Visual Learning Hub