Student Consulting:

Week 9 - Social Media Marketing for Small Businesses

About The Consulting Course

The Consulting Course serves as a structured roadmap for student consultants as they progress through every stage of the UPBI consulting process. Across 13 weeks, this resource hub provides weekly modules that blend theory, real-world practice, and client engagement strategies. Each week builds on the last—helping students understand entrepreneurship, develop business models, refine operations, and strengthen their client relationships.

These interactive sections include downloadable materials, presentations, and videos designed to guide you step by step through business planning, financial modeling, marketing strategy, and mentoring fundamentals.

Explore each week’s page to access tailored resources, learn core consulting principles, and apply them directly to your client projects.

Essential Consulting Resources

Social Marketing – Types of Social Media

Explains different social media platforms and how they are used.

Social Media Marketing
Lecture

Covers core concepts and frameworks for social media marketing.

Social Marketing – Affordable or Free Tools

Lists low-cost and free tools for executing social media marketing.

Social Media Presentation
(2021)

A comprehensive deck outlining social media strategy and execution.

Social Media – Tips from
Sue

Practical tips and best practices for effective social media engagement.

Visual Learning Hub