Student Consulting:

Week 6 - Understanding your Client's Market

About The Consulting Course

The Consulting Course serves as a structured roadmap for student consultants as they progress through every stage of the UPBI consulting process. Across 13 weeks, this resource hub provides weekly modules that blend theory, real-world practice, and client engagement strategies. Each week builds on the last—helping students understand entrepreneurship, develop business models, refine operations, and strengthen their client relationships.

These interactive sections include downloadable materials, presentations, and videos designed to guide you step by step through business planning, financial modeling, marketing strategy, and mentoring fundamentals.

Explore each week’s page to access tailored resources, learn core consulting principles, and apply them directly to your client projects.

Essential Consulting Resources

Market Assessment

Introduces methods for evaluating market size, demand, and opportunity for any
business.

Sample Buyer & Segmentation Analysis

A worked example showing how customers are identified and segmented.

Market – Part I
(Consulting Class)

Introduces methods for evaluating market size, demand, and opportunity.

Segmentation Examples

Practical examples illustrating different customer segmentation approaches that you can apply in real world

Market – Part II
(Business Plan Lab)

Applies market analysis tools directly to business planning exercises.

Segmentation Tree –
Sample

Demonstrates how to structure and visualize customer segmentation logically.

Visual Learning Hub